About Greengaged

Greengaged is a not for profit organisation founded in 2008 by Sophie Thomas from thomas.matthews, Sarah Johnson from Re Design and Anne Chick from The Sustainable Design Research Centre at Kingston University.

Greengaged aims to advance the design industry’s capacity to respond positively to key environmental challenges such as climate change. This is done by offering thought leadership, creating spaces for dialogue, and opportunities for knowledge sharing - within the industry and beyond.

Sophie Thomas

Sophie runs the communication design agency thomas.matthews, a trail-blazer in innovative sustainable design, which she co-founded in 1998. She is an ambassador for the cause through her lecturing and in her role as trustee to the Design Council and has co-founded the designer’s resource Three Trees Don’t Make A Forest.

Sarah Johnson

Sarah runs the social enterprise [re]design an organisation that propagates sustainable actions through design. [re]design promote products and projects that are friendly to people and planet, and partner with a wide range of organisations to pioneer sustainable innovation.

Anne Chick

Anne is Director of the Sustainable Design Research Centre and heads up the new MA on Design for Development at Kingston University. She has been an academic pioneer in sustainability for over fifteen years and her sustainable design research, knowledge transfer and educational work are acknowledged worldwide.

Kate Andrews

With an array of socially focused clients under her belt, Kate is an independent communications designer and consultant. In 2008, Kate set up and led the digital communications for greengaged and has since joined the team to assist its invaluable online presence. Kate is currently studying an MA in Design Writing Criticism at London College of Communication.

About Us
Greengaged | 8 Disney Street, London | 020 7403 4281 | email

Blog

Reframing the ‘Design Solution’

Posted by Kate Andrews on Sep 25, 2008 at 04:09 PM | 0 comments

During Monday’s educational session Greengaged welcomed sustainable design reader Dr Tracy Bhamra, from Loughborough University. Bhamra began her presentation with an overview of her sustainable design teaching and expressed how she believes that “a sustainable design module needs to be something that everyone has to think about and not considered as a separate niche.”

At Loughborough University, sustainability is introduced to 1st year students through an essay and offered as an optional module in the 2nd year of the BA Industrial Design & Technology and BSc Product Design and Technology courses. The final year undergraduates are then encouraged to select sustainable design briefs. “The course lets students see that they have a role to play in the future”, she explained. Bhamra explained that since 2000, the optional modules have become increasingly popular and at present 50 of 120 students are choosing to focus on sustainability for their dissertations.

Bhamra then showed us an example of a recent design brief - To develop concept solutions for a Resource Efficient Transport of the Future. The 90minute exercise resulted in a series of forward thinking solutions ranging from adaptable vehicles, alternative fuel use and even a “Trans Sport” concept whereby kinetic energy from gyms powered a tram system. In response to the brief, one student explained, “This exercise got us thinking about how we take modern transportation for granted and it surprised me how difficult it was to come up a sustainable solution.” “By looking at a system, rather than a product, the students were really challenged to consider alternative outcomes”, Bhamra explained.

Bhamra then commented that external clients such as E-on, Boots, PDD design consultancy and Oakdene Hollins environmental consultants have been keen to work with the students to gain fresh insights.

Closing her presentation, Bhamra explained that the modules are focused on systems and processes and therefore a diagram may well be the final project outcome. “We do not penalise them if they don’t do a pretty picture, but unfortunately that is not always the case in the other modules. Sustainability isn’t just an addition to their designing, but rather it is an opportunity to re-vision what are considered as ‘design solutions’. The inevitable aim, to shift from only producing products for a final year degree show”, she concluded.

Comment and discuss

Write a comment

If you would like us to remember your details you can register as a member of the Greengaged Community. Please click here to register now, otherwise complete the form below to post a comment.

Please enter the word you see in the image below: